Marco Altpeter's Akzeptanz von Beacons für Location-based Advertising: Eine PDF

By Marco Altpeter

Marco Altpeter beschäftigt sich mit neuen Technologien für Location-based prone, wie bspw. (Bluetooth-)Beacons, und deren Einsatzmöglichkeiten im advertising. Da eine kundenindividuelle Ansprache in step with phone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor empirisch Determinanten der Akzeptanz neuer Technologien am Beispiel von Location-based advertisements aus Konsumentensicht und untersucht sie auf der Grundlage der Strukturgleichungsmodellanalyse. 

Show description

Read or Download Akzeptanz von Beacons für Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht (BestMasters) (German Edition) PDF

Best e-commerce business books

Download e-book for kindle: Essentials of Online payment Security and Fraud Prevention by David A. Montague

Crucial suggestions for fighting fraud within the card-not-present (CNP) area This e-book makes a speciality of the prevention of fraud for the card-not-present transaction. The fee strategy, fraud schemes, and fraud innovations will all specialize in some of these transactions forward. finds the head forty five fraud prevention thoughts Uniquely makes a speciality of eCommerce fraud necessities presents the elemental ideas round CNP funds and the methods fraud is perpetrated when you do enterprise on-line, you recognize fraud is part of doing enterprise.

Read e-book online Breakthrough Strategies for Predicting Any Market: Charting PDF

The revised and up-to-date variation of the ebook that modified how you take into consideration buying and selling within the moment variation of this groundbreaking publication by means of big name dealer Jeff Greenblatt, he keeps to stocks his hard-won classes on what it takes to be a certified dealer, whereas detailing his confirmed concepts for gaining knowledge of industry timing.

Download e-book for kindle: CMT Level II 2016: Theory and Analysis by Mkt Tech Assoc

Every thing you must go point II of the CMT application CMT point II 2016: concept and research totally prepares you to illustrate competency utilizing the rules lined in point I, in addition to the facility to use extra complicated analytical strategies. lined subject matters handle idea and heritage, industry symptoms, building, affirmation, cycles, choice and selection, approach trying out, statistical research, and ethics.

Download e-book for kindle: Detection of Intrusions and Malware, and Vulnerability by Juan Caballero,Urko Zurutuza,Ricardo J. Rodríguez

This publication constitutes the refereed court cases of the thirteenth foreign convention on Detection of Intrusions and Malware, and Vulnerability evaluate, DIMVA 2016, held in San Sebastián, Spain, in July 2016. the nineteen revised complete papers and a couple of prolonged abstracts awarded have been rigorously reviewed and chosen from sixty six submissions.

Extra resources for Akzeptanz von Beacons für Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht (BestMasters) (German Edition)

Sample text

Download PDF sample

Akzeptanz von Beacons für Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht (BestMasters) (German Edition) by Marco Altpeter


by Jason
4.4

Rated 4.36 of 5 – based on 49 votes