By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht
This ebook offers the most recent examine on nationwide model and personal label advertising and marketing, within the kind of unique, rigorous and appropriate contributions from the 2016 nationwide manufacturers and personal Label advertising and marketing convention in Barcelona. It covers retailing-related subject matters, similar to model naming and packaging judgements, rate elasticity, positioning, branding, buyer habit, monetary challenge, ideas in progress, and mature deepest labels.
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Additional resources for Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)
Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht