Get コトラーのマーケティング理論が2.5時間でわかる本 (TAC出版) (Japanese Edition) PDF

By 岡林秀明

【難解なコトラー理論がここまでわかりやすくなった! 最新実例を豊富に取り上げ、




1章 コトラーマーケティング理論の出発点
2章 コトラーのマーケティング理論の急所I
3章 コトラーのマーケティング理論の急所II
4章 商品開発、プロダクト・ライフサイクル、価格設定
5章 コトラー理論のキーワード
6章 マーケティング・チャネル、セールス・フォース
7章 プロモーション、広告・宣伝、人的販売

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コトラーのマーケティング理論が2.5時間でわかる本 (TAC出版) (Japanese Edition) by 岡林秀明

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